Invisible North
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Air New Zealand

Invisible North created a surprising, fun series of train takeovers that took people on immersive journeys introducing them to Uniqlo's brand culture and Japanese heritage to promote their store opening in Chicago. On the trains, guests danced alongside local street-style performers to live DJ beats, enjoyed Japanese treats, and scored gifts ranging from museum tickets to tickets to Tokyo.

Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch
 

Air New Zealand: Escape The ORDinary

In anticipation of Air New Zealand’s new direct flight from Chicago to Auckland, Invisible North delivered a fully immersive pop-up experience to highlight the best that New Zealand and Australia has to offer.

In collaboration with MWWPR, we dropped three shipping containers into downtown Chicago, including a one-of-a-kind infinity room with panoramic sound, tactile elements, and dynamic video content of iconic New Zealand landscapes and scenes of Australia.

Additional shipping containers included the dynamic experiences of Kiwi-inspired cuisine offerings and an inflight simulation.

The uniquely Kiwi experience was a huge success, truly showcasing why Air New Zealand is a "Better Way to Fly" from Chicago to Auckland. Not only did the brand have direct contact with more than 2,000 consumers, it generated top-tier media coverage in Chicago and beyond.

 
Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch
Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch, B2C
Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch, B2C
Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch, B2C
Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch, B2C
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Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch, B2C
Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch, B2C
Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch, B2C