Invisible North
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Audi x Whitney Museum

Invisible North worked with PMK*BNC and Audi to execute their Sound Lab in the Whitney Museum in NYC's Meatpacking district. Animal Collective composed a series of tracks using the Audi Sound Library which Invisible North then used to create an immersive interactive installation that allowed users to remix the music with a wave of their hand.

 Audi, Whitney Museum, Meatpacking District, NYC, PMK BNC, Animal Collective, Music, Sound, Installation, Immersive, Interactive, Social Media, Invisible North, Creative, Agency, Brand, Experiences, Car, Museum, Culture, Experiential, Promotion, Production, Design, Video
 

Audi x Whitney Museum: The Sound Lab

Audi was looking to create energy around their partnership with the newly opened Whitney Museum in NYC’s Meatpacking District.

We were hired by PMK*BNC to create an activation that engaged the arts community and promoted Audi’s official partnership in a creative way.

Animal Collective was commissioned to compose a series of tracks using the Audi Sound Library which we then used to create an immersive interactive installation that allowed users to remix the music with a wave of their hand.

The experience was then captured in video format so guests could post their creations to social media.

 
 Audi, Whitney Museum, Meatpacking District, NYC, PMK BNC, Animal Collective, Music, Sound, Installation, Immersive, Interactive, Social Media, Invisible North, Creative, Agency, Brand, Experiences, Car, Museum, Culture, Experiential, Promotion, Production, Design, Video
 Audi, Whitney Museum, Meatpacking District, NYC, PMK BNC, Animal Collective, Music, Sound, Installation, Immersive, Interactive, Social Media, Invisible North, Creative, Agency, Brand, Experiences, Car, Museum, Culture, Experiential, Promotion, Production, Design, Video, Remix, 
 Audi, Whitney Museum, Meatpacking District, NYC, PMK BNC, Animal Collective, Music, Sound, Installation, Immersive, Interactive, Social Media, Invisible North, Creative, Agency, Brand, Experiences, Car, Museum, Culture, Experiential, Promotion, Production, Design, Video
 Audi, Whitney Museum, Meatpacking District, NYC, PMK BNC, Animal Collective, Music, Sound, Installation, Immersive, Interactive, Social Media, Invisible North, Creative, Agency, Brand, Experiences, Car, Museum, Culture, Experiential, Promotion, Production, Design, Video