Invisible North
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Hunter Boots

Invisible North created a high-profile stunt in Grand Central Terminal by building a modern greenhouse to recreate the misty Scottish Highlands in the middle of the chaotic pace of Vanderbilt Hall.

 Hunter Boots, Grand Central Terminal, Vanderbilt Hall, Experiential Marketing, Pop-up Event, Events, B2C, Hunter Greenhouse, Invisible North, Brand Activation, Brand Experience, Production, Design, Agency, Event Marketing, 
 

Hunter Boots

As the iconic Hunter Boots looks to shift their business towards an e-commerce strategy and away from being strictly a wholesaler, they are constantly seeking new avenues to promote the brand outside of traditional retail.

We created a high-profile stunt in Grand Central, where we built a modern greenhouse to recreate the misty Scottish Highlands in the middle of the chaotic pace of Vanderbilt Hall.

The event was picked up by media around the world and helped showcase the brand in a fresh and exciting way while staying true to their roots as the world’s most recognizable and dependable rain boot.

 
 Hunter Boots, Grand Central Terminal, Vanderbilt Hall, Experiential Marketing, Pop-up Event, Events, B2C, Hunter Greenhouse, Cloud House, Brand Stunt, Invisible North, Brand Activation, Brand Experience, Production, Design, Agency, Event Marketing, 
 Hunter Boots, Grand Central Terminal, Vanderbilt Hall, Umbrella, Rain boots, Rain coat, backpack, waterproof, Scottish Highlands, Product, Clothing, Rain, Cloud, Experiential Marketing, Pop-up Event, Events, B2C, Hunter Greenhouse, Cloud House, Brand Stunt, Invisible North, Brand Activation, Brand Experience, Production, Design, Agency, Event Marketing, 
 Hunter Boots, Grand Central Terminal, Vanderbilt Hall, Experiential Marketing, Pop-up Event, Events, B2C, Hunter Greenhouse, Cloud House, Brand Stunt, Invisible North, Brand Activation, Brand Experience, Production, Design, Agency, Event Marketing, iPad display
 Hunter Boots, Grand Central Terminal, Vanderbilt Hall, Experiential Marketing, Pop-up Event, Events, B2C, Hunter Greenhouse, Cloud House, Brand Stunt, Invisible North, Brand Activation, Brand Experience, Production, Design, Agency, Event Marketing, Scottish Highlands
 Hunter Boots, Grand Central Terminal, Vanderbilt Hall, Experiential Marketing, Pop-up Event, Events, B2C, Hunter Greenhouse, Cloud House, Brand Stunt, Invisible North, Brand Activation, Brand Experience, Production, Design, Agency, Event Marketing, 
 Hunter Boots, Grand Central Terminal, Vanderbilt Hall, Experiential Marketing, Pop-up Event, Events, B2C, Hunter Greenhouse, Cloud House, Brand Stunt, Invisible North, Brand Activation, Brand Experience, Production, Design, Agency, Event Marketing, Scottish Highlands
 Hunter Boots, Grand Central Terminal, Vanderbilt Hall, Experiential Marketing, Pop-up Event, Events, B2C, Hunter Greenhouse, Cloud House, Brand Stunt, Invisible North, Brand Activation, Brand Experience, Production, Design, Agency, Event Marketing, Scottish Highlands
 Hunter Boots, Grand Central Terminal, Vanderbilt Hall, Experiential Marketing, Pop-up Event, Events, B2C, Hunter Greenhouse, Cloud House, Brand Stunt, Invisible North, Brand Activation, Brand Experience, Production, Design, Agency, Event Marketing, Scottish Highlands