Invisible North
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LinkedIn

Invisible North helped LinkedIn scale from a professional connection hub to a multi-faceted business and utility services platform by creating B2B Connect, a touring proprietary platform allowing participants to experience the brand’s suite of offerings in unconventional settings.

 LinkedIn, B2B, Social Network, Business, Invisible North, Creative, Strategy, Design, Production, Event, Talk, Conversation, Interaction, Professional, Events, Brand, Experience, Experiential, Media, Tour
 

LinkedIn: B2B Connect Tour

Determined to scale from a professional connection hub to a multi-faceted business and utility services platform, LinkedIn needed a culturally-minded partner to rethink their event formatting and value positioning.

Invisible North built an engagement strategy designed to help LinkedIn own business culture.

Centered on executive knowledge-sharing and corporate collaboration, we created B2B Connect, a touring proprietary platform allowing participants to experience the brand’s suite of offerings in unconventional settings.

 
 LinkedIn, B2B, Social Network, Business, Invisible North, Creative, Strategy, Design, Production, Event, Talk, Conversation, Interaction, Professional, Events, Brand, Experience, Experiential, Media, Tour
 LinkedIn, B2B, Social Network, Business, Invisible North, Creative, Strategy, Design, Production, Event, Talk, Conversation, Interaction, Professional, Events, Brand, Experience, Experiential, Media, Tour
 LinkedIn, B2B, Social Network, Business, Invisible North, Creative, Strategy, Design, Production, Event, Talk, Conversation, Interaction, Professional, Events, Brand, Experience, Experiential, Media, Tour
 LinkedIn, B2B, Social Network, Business, Invisible North, Creative, Strategy, Design, Production, Event, Talk, Conversation, Interaction, Professional, Events, Brand, Experience, Experiential, Media, Tour
 LinkedIn, B2B, Social Network, Business, Invisible North, Creative, Strategy, Design, Production, Event, Talk, Conversation, Interaction, Professional, Events, Brand, Experience, Experiential, Media, Tour