Invisible North
UA_JrNBA_Photo-2.jpg

Under Armour: NBA All Star Weekend

To celebrate the homecoming of Stephen Curry and Dennis Smith Jr to the 2019 NBA All-Star Weekend in Charlotte, Invisible North worked with Under Armour to produce a citywide series of activations and a content series celebrating the homecoming of these NBA stars in Charlotte as well as the local community & future stars of basketball.

 

Under Armour: NBA All Star Weekend

This Is Our Homecourt!

Celebrating the homecoming of Stephen Curry and Dennis Smith Jr for the 2019 NBA All-Star Weekend in Charlotte, Invisible North worked with Under Armour to produce a citywide series of activations around the success of these NBA stars and their efforts to give back to the local community & the future stars of basketball.

The weekend featured a jersey reveal for Jr NBA teams, the launch of the UA Curry 6 sneaker, a mobile command center double-decker bus with custom-designed LED screen content and the re-launch of two community centers in Charlotte and Fayetteville revealing state-of-the-art courts where it all began for NC native superstars Curry and Smith Jr. The Curry Family Community Center kicked off with a 3 point shooting match between Steph, Seth, Dell, and Sonya Curry and made the ESPN #1 play of the day when volleyballer mother, Sonya, won the shot against her elite basketball family.

 
New Balance, Retail, Sneakers, Running, Influencers, Product Launch, Technology, Advancement, Shoes, Invisible North, Product, Brand, Experience, Experiential, Marketing, Production, Design, Strategy, Activation, Promotion, Agency
UA_Fayetteville_Photo-1.jpg
UA_Fayetteville_Photo-11.jpg
UA_Bus.jpg
UA_Fayetteville_Photo-11 (1).jpg
UA_CurryCenter_Photo-19.jpg
New Balance, Retail, Sneakers, Running, Influencers, Product Launch, Technology, Advancement, Shoes, Invisible North, Product, Brand, Experience, Experiential, Marketing, Production, Design, Strategy, Activation, Promotion, Agency, Product Line, Clothing, Athletics, Exercise
New Balance, Retail, Sneakers, Running, Influencers, Product Launch, Technology, Advancement, Shoes, Invisible North, Product, Brand, Experience, Experiential, Marketing, Production, Design, Strategy, Activation, Promotion, Agency, Product Line, Clothing, Athletics, Exercise