Invisible North
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New Balance

Invisible North created a launch strategy for New Balance centered on the brand’s innovative use of new design technology, introducing their latest running footwear to the sports and lifestyle world’s most discerning editors and media outlets.

 New Balance, Retail, Sneakers, Running, Influencers, Product Launch, Technology, Advancement, Shoes, Invisible North, Product, Brand, Experience, Experiential, Marketing, Production, Design, Strategy, Activation, Promotion, Agency
 

New Balance: Fall Preview

Known as a heritage brand among sneakerheads and running enthusiasts alike, New Balance needed an innovation-minded partner to help launch their latest line of performance footwear.

Invisible North created a launch strategy centered on the brand’s innovative use of new design technology, introducing their latest running footwear to the sports and lifestyle world’s most discerning editors and media outlets.

 
 New Balance, Retail, Sneakers, Running, Influencers, Product Launch, Technology, Advancement, Shoes, Invisible North, Product, Brand, Experience, Experiential, Marketing, Production, Design, Strategy, Activation, Promotion, Agency
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 New Balance, Retail, Sneakers, Running, Influencers, Product Launch, Technology, Advancement, Shoes, Invisible North, Product, Brand, Experience, Experiential, Marketing, Production, Design, Strategy, Activation, Promotion, Agency, Product Line, Clothing, Athletics, Exercise
 New Balance, Retail, Sneakers, Running, Influencers, Product Launch, Technology, Advancement, Shoes, Invisible North, Product, Brand, Experience, Experiential, Marketing, Production, Design, Strategy, Activation, Promotion, Agency, Product Line, Clothing, Athletics, Exercise