Invisible North
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Uniqlo

Invisible North created a surprising, fun series of train takeovers that took people on immersive journeys introducing them to Uniqlo's brand culture and Japanese heritage to promote their store opening in Chicago. On the trains, guests danced alongside local street-style performers to live DJ beats, enjoyed Japanese treats, and scored gifts ranging from museum tickets to tickets to Tokyo.

 Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch
 

Uniqlo: Market Launch and Activations

Uniqlo came to Invisible North looking for an experiential strategy around an ongoing series of US-wide retail launches kicking off with their first store in Chicago. They tasked us with creating a unique experience that no brand had done before and making a big impact with locals.

We created a surprising, fun series of train takeovers that took people on immersive journeys introducing them to Uniqlo's brand culture and Japanese heritage. On the trains, guests danced alongside local street-style performers to live DJ beats, enjoyed Japanese treats, and scored gifts ranging from museum tickets to tickets to Tokyo.

 
 Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch
 Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch, B2C
 Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch, B2C
 Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch, B2C
 Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch, B2C
 Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch, B2C
 Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch, B2C
 Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch, B2C
 Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch, B2C
 Uniqlo, Retail, Clothing, Series, Travel, Chicago, Train, Japan, Culture, Immersion, Experience, Interaction, Brand, Experiential, Marketing, Strategy, Design, Invisible North, Production, Performance, DJ, Giveaways, Pop up, Takeover, Promotion, Store Launch, B2C